Léonie Flora
Léonie Flora is a floral design studio creating immersive environments for events, spaces, and editorials. Granada was approached to craft a visual identity and digital portfolio that reflect the studio’s poetic and tactile approach to floral storytelling.
June 2023
Photo Shoot
Léonie Flora
Gallery
The project aimed to distill the ephemeral nature of floral work into a lasting digital presence. The website was designed like a moodboard — expressive, layered, and rich in detail. Soft transitions, textured backgrounds, and hand-drawn elements bring a sense of tactility to the screen. The typography is elegant but organic, shifting between structure and spontaneity. Every section is intentionally paced to evoke the quiet rhythm of nature — guiding the viewer with ease while celebrating the unique personality of each project.
Beyond the portfolio, the site introduces a deeper narrative: one rooted in emotion, intuition, and place. Editorial writing accompanies the visuals, describing not just what was made, but why. Whether it’s an intimate wedding, an art installation, or a retail window, each project is framed by its intention. The identity and color system were designed to adapt fluidly across touchpoints — from print materials to social campaigns — offering Léonie a cohesive yet living brand language. The result is a world that feels delicate, grounded, and unmistakably hers.
